With the average business now spending up to 35% of their marketing budget on digital marketing, everyone is looking to find ways to cut back on spending.
If you’re a natural health store, you’re already competing with all the big box supermarkets in your region. The best way to capture new customers is to build the kind of authority that only consistent and high-quality content can build.
As an increasing number of users find new businesses through search engines, it’s important to appear at the top of the results of every search. Along with keywords, name recognition, and metatext, search engines will rank highly any site that offers original content on a regular basis.
Between your computer and your phone, you’ve got all the tools you need to start improving the SEO strategy for your natural health store. Focus on these four areas for the best results.
1. Create Bold Headlines
When you see an article posted on social media or written in the media, the first thing you see is the headline.
A headline needs to pack a punch, grab the viewer by the collar, or touch them emotionally.
Below your headline, you can add all the great details that will put your headline in context. After you’ve grabbed their attention, reel them in with your subheading. They’ll be dying to check out your great content.
2. Let Images and Video Do the Work
Not everyone is great at retaining information. Great photos of healthy products or nutritious snacks can draw people in.
Think about hiring a professional photographer for any product photos you plan on using in your marketing campaign. Introduce customers to your natural health store by posting a short walk-around on Instagram. Use your front-facing camera so people can get to know you.
If you do in-store demos or are giving out samples, post videos to social media first thing in the morning to draw customers into your store. Their FOMO will kick in and they’ll be at your door before you know it.
Images and video are at the top of the list for content-driven marketing right now.
3. Keep Content Short and Sweet
Keep your text between 300 to 500 words. Use keywords 3-6 times in your text and focus on one subject at a time.
If you want to post a how-to, create a video to accompany a short numbered list outlining every step. See how other sites get users to quickly consume content before they buy here!
4. Be Honest and Use Good Sources
For everything you write about health and natural products, make sure you’re making honest claims.
If you say that something helps with weight loss, link to an FDA or reputable scientific study. If you quote any statistics, link to your source so that no one can claim you’re making anything up.
Showing you’re an honest resource for health and wellness will build trust. It will also help you receive those all-too-important backlinks from other sites and users.
Great Content Will Improve Traffic to Your Natural Health Store Site
Once you’ve built a great reputation, that trust will snowball into customer loyalty.
Search engines and visitors will both love your high-quality and original content and give you the hits to prove it.
If you’re ready to improve SEO for your health site, check out our guide for more SEO tips to drive local traffic to your site.