Biggest IT Integration In The History Of Dairy Industry
Indian dairy sector forms the biggest part of Indian economy and also the largest milk producer across the globe. Major revenue is earned through this sector in India. It is because of the underlying fact that the entire rural population, which contributes to over half of the total Indianpopulation, drives the dairy sector in India. It is only because of the farmers that the dairy industry has been blooming exponentially. If the farmers all over the country are brought together on a single platform, the Indian dairy industry will surpass all other giants around the world. It is a big challenge to bring about such transformation and maybe next to impossible. But as they say, well begun is half done. Amul, the biggest dairy industry in India has, in association with Prompt Group, has taken up this initiative to make this dream come true through a common software system that has already been running quite successfully in Gujarat.
In an interview with Mr. R S Sodhi, the Managing Director of Amul, he said that the biggest initiative of this era is the digitalization of villages at the society level. As a part of that, Amul AMCS includes36 lakh farmers all over Gujarat digitally on large scale. The dairy industry works on C2C (Cow To Consumer) process, that is, milk being the fundamental ingredient from which numerous products are produced that reach to consumers in the end. Amul had two key concerns,
First, how to include milk producer in this process and
Second, how to benefit them with digital technology
The milk procurement process is run by three major stakeholders, farmers, milk cooperative societies, and milk unions. To connect and all of them in a single platform and bring about transparency, AMCS provides various mechanisms.
A farmer is provided with Farmers App that enables him to keep track of his entire business. It shows him how much quantity of milk he is giving to the milk society in morning and evening, what is the amount of fat and SNF, how much he was paid, amount credited in his account,complete passbook of his bank account, compare how much milk he gave last month/ year, how much fat SNF was there and how much cattle feed did he buy from milk society. It gives full information of transactions with milk societies imparting easy business management.
“Our objective is to reach out to all 18,500 village cooperative societies through this app. It will enable us to link farmers and his village to a product made out of his milk being sold anywhere in India.” as quoted by Sodhi. Thus, Amul AMCS software is an extremely significant project in Cow to Consumer process.
Access to Centralized Data
The peculiarity of this project is that there exists just one AMCS software in entire Gujarat. A centralized data management system is maintained at one place for data analysis, milk production estimation in any district or village or route, to identify and analyze milk production variation based on seasonal and climatic conditions and for future milk production estimations. Earlier, officials had to commute and visit each and every village to meet farmers to discuss their concerns and solve them. But now, thanks to Amul AMCS project,they can monitor, all activities going on in any district or village sitting at one place and based on that, take necessary actions. They can also manage and respond to farmers’ complaints and issues centrally.
One salient and eminent feature that Amul AMCS offers is Cashless Society.Previously, payments to farmers were made on a weekly or bimonthly basis. Owing to Digital India initiative, it will become easy to deposit money directly into farmers’ accounts as they will be automatically linked to milk society’s bank account. Besides,farmers will receive instant notifications whenever payment is credited to their accounts. Hence, AMCS project stands extremely important for all these activities in coming days. A milk producer,basically a farmer, can keep track of his business and all the essential information useful for future decision making, altogether proving to be favorable.
The beneficiaries of this project will be all the stakeholders like farmers, district union officers, and the federation. Apart from this, the whole system will become transparent. RS Sodhi, while congratulating the entire team including members of milk societies for their invaluable contribution, district union officials for supporting this initiative wholeheartedly and Prompt Group for taking up this project, implementing and making it possible, expressed his wish that the Amul AMCS reaches out to all the milk societies allover Gujarat.
There’s no doubt that Amul AMCS project has brought in digital transformation throughout many villages in Gujarat. The mindset of people is changing and so is the nation. India is on its way to bridge the gap and become a developed nation. And with the help of Amul AMCS project, it will turn possible to what seemed to be next to impossible on the surface.