North Americans spent $9.2 billion on marijuana in 2017. That figure is set to explode over the next decade, which is great news for your weed business.
It’s essential that you’re hiring the most suitable staff members as your marijuana company grows. The wrong staff could affect how customers perceive your business. The right staff will help build your cannabis company and enjoy being a part of the growth.
Learn how to hire staff for a niche sector like the cannabis industry with these simple steps.
Write Detailed Job Descriptions
A detailed job description will cut out lots of applicants who don’t have the relevant experience for the job. This will save you a lot of time as you read applications and arrange interviews.
Make sure you list the hours of work, the rate of pay, the location, and the expected duties of the staff member. Describe your business, too. Every company has a unique working culture, so be sure to outline what it’s like to work for your business.
Ask Applicants to Show Their Knowledge
Marijuana sales is a very niche area and customers will look to your staff for buying advice.
Make sure to ask your applicants to show that they know what they’re talking about so that you know they’ll be confident in dealing with customers.
For example, ask them about the effects of different strains, or the uses of CBD oil. Find out if they know about the different ways you can inject marijuana, and what medical conditions people may be taking it for.
If they don’t have the knowledge that shouldn’t stop you from hiring them, as long as they prove an attitude that’s willing to learn.
You should check references for any employment but for a marijuana company, this is a particularly important step.
Your new staff will handle sensitive stock and customer information. This means it’s important to make sure your staff are trustworthy and reputable.
While it’s important that staff for your marijuana business fit in with the sub-culture so that they can connect with customers for the best service possible, be wary of hiring true enthusiasts over someone with more suitable transferable skills.
Use a Marijuana Company Recruitment Agency
The rise in marijuana companies in recent years means a niche recruitment sector has sprung up alongside.
A specialist recruiter will be able to provide more info about the exact skills and traits you need in your workforce. They’ll do the legwork for you, sifting through resumes and filtering only the best applicants to you. This saves you plenty of time as you’ll only be interviewing those who could do the job.
A recruitment company will also know where to advertise your vacancies to draw the best talent, and help guide you with interview tips and tricks to make sure you’re hiring the best person for your company.
Boost Your Marijuana Business Growth
With a growing workforce for your marijuana company comes a greater need to make sure you’re getting as much sales revenue as possible. More staff means higher overheads, so as you build your workforce it’s important to revise your marketing strategy at the same time.
Develop a great online content strategy for your marijuana business with our ultimate marketing guide, and you’ll be able to continue growing your company!